Realshots: Metropolitan Home Shuts Down

Tuesday, December 15, 2009

Metropolitan Home Shuts Down

at 2:49 AM Posted by GodSpeedDemon

We've lost another great home decor magazine. MediaBistro has the press release from Hachette Filipacchi which says that the December 2009 issue of Metropolitan Home will be its last. The publisher has decided to focus all of its shelter mag energy on Elle Decor, the spin off from Elle magazine. In the press release President and CEO Alain Lemarchand said that at this point "the best strategy in the upscale shelter segment is to boldly focus our resources and investment on Elle Decor, which is the ad-page leader within the U.S. market."

Fans of design magazines are reeling especially after Conde Nast shut down the beloved Domino earlier this year. As with the case with the closure of Gourmet over Bon Appetit last month, there are some who feel that Metropolitan Home was the superior title and the one that should have been saved.

MediaWeek reports that ad pages for Metropolitan Home have fallen 34 percent in 2009. Hachette will also be shutting down Pointclickhome.com, the site that was once the online presence of its three shelter magazines: Home, Metropolitan Home and Elle Décor. Now just ElleDecor.com, which is currently part of Pointclickhome.com, will remain.